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Times are tough in the data industry.

For a long time, data teams have coasted. Many of them have been happy hiding away in the basement, responding to ad hoc business requests, writing SQL code and building nifty dashboards that no one looks at.

It’s very hard to see teams working this way as anything other than an overhead/cost centre.

But those time are swiftly coming to an end.

Leadership teams have grown tired of throwing good money after bad, and are beginning to apply the pressure that data teams should have felt a long time ago.

Data teams and their leaders are now being held accountable for adding value!

This week I was invited to take part in a discussion with Adrianna Shukla at Snowplow.

The discussion focused on one of the most important and timely questions in the data space right now:

“How can data teams demonstrate the value of their work to leadership?”

This week, instead of writing about this topic, I’ve decided to share the interview with you so you can check it out for yourself. (Scroll down to see!)

The interview was focused around 4 key topics:

• How can data teams align their work with revenue and business outcomes in a way leadership actually cares about?

• What’s one mistake you see data teams make when trying to showcase their value to executives?

• How do you recommend data teams balance long-term strategic projects with short-term, high-visibility wins?

• What’s one skill or mindset shift that you think would help data teams better communicate their impact?

Dive into the video to take a look at how I’ve addressed these crucial and timely topics!

As always, let me know your thoughts in this week’s poll 👇🏻

_{(Last week’s poll results are available a little further down)}

📹 The interview is available on YouTube:

🤝 Or you can check it our over on LinkedIn:

⚡️ Previous poll results

Last week I asked you: How much control do you have over your data team’s priorities?

Here’s how you responded:

Tristan Burns

Find me on LinkedIn or Book a 1:1 call