- Strategies for Effective Data Leadership
- Posts
- đ©đŒâđŒ From maker to manager.
đ©đŒâđŒ From maker to manager.
The guilt that plagues new leaders in data

READ TIME: 4 MINUTES
Iâll be attending and hosting a round table at the CDO BFSI Exchange in London in November. This is an invitation only event for CDOs in the UK Banking Financial and Insurance sectors. If youâre interested in attending, head here to grab a copy of the event brochure!
đ€·ââïž Feel like youâre not adding value?
One of the biggest shocks for new managers is when the work you used to do (the dashboards, the models, the queries, the experiments) is no longer your job anymore.
Most of that belongs to your team now. And you? You spend your days in meetings, setting direction, managing stakeholders, and fighting for the air cover your team needs to deliver.
Itâs important work. Itâs leadership. Itâs scaling impact.
But it doesnât feel like work. At least, not in the way you were used to as an IC.

this could be you
Unfortunately, thatâs where managerâs guilt creeps in. You feel like your team is doing all the heavy lifting while youâre just âtalking about stuffâ. It leaves you questioning your value and whether youâre still contributing enough.
Have you experienced the guilt that goes with being a new manager? |
đšđ»ââïž When the guilt takes over
Hereâs what it does to you and your career:
1. You cling to old tasks
You dive back into IC work to feel useful. But instead of helping, you slow things down and disempower the people you hired to do the job. This is where micro managers come from so beware!
2. You undervalue your contribution
You forget that strategy, influence, and stakeholder management are real work. If you donât see the value in it, no one else will either and youâll struggle to communicate the why to your team and your stakeholders.
3. You struggle to tell your story
You canât point to neat deliverables anymore to demonstrate your contribution, so when it comes to reviews, promotions, or cross-functional meetings, you may feel like youâve very little to show for your hard work.
4. You plateau as a leader
By trying to prove yourself through outputs instead of outcomes, you end up stuck in the weeds and miss opportunities to show youâre ready for bigger roles and greater challenges.
Left unchecked, managerâs guilt makes you both a worse manager and a worse IC. Which is where you want to be.
đ Grab my free guide for data leaders
âThe 5 Traps Keeping You Stuckâ is now live. Check it out here.
â€ïžâđ©č How to avoid feeling like a fraud
Escaping managerâs guilt starts with reframing what âdoing workâ looks like at your level.
Hereâs how to do it:
đ Define your new outputs
Your deliverables arenât dashboards or models anymore. Theyâre things like stronger business alignment, clarity/direction for your team, and influence in the boardroom. Keep a solid record of these so you can see the clear impact youâre really creating.
đŁ Shout about your wins
If you donât articulate your value, donât expect anyone else to. Translate your leadership into business outcomes and repeat them as often as you can.
đ§ Step back without guilt
Your job is to create the conditions for your team to thrive, not to compete with them for outputs. Trusting your people to get the job done is the most productive thing you can do.
đ Redefine success
Stop measuring yourself by the pace of your teamâs output. Measure yourself by the scale of impact your team achieves because of your leadership.
When you make this shift, the guilt doesnât vanish overnight, but it stops being a weight and starts being a reminder that youâre levelling up.
đ€ Work with me in October
Weâre approaching the business end of 2025. If you want to drive it home this year, this is pretty much your last chance to make an impact.
I have a few available spots for 1:1 data leadership coaching starting this month, but they wonât last long.
If youâd like to explore working with me as your data leadership coach and smash whatâs left of 2025 then now is the time to act.
Book a FREE 30 min intro consultation with me here.

Tristan Burns
đĄ Helpful resources for data professionals:
The Data Leadership Frameworks: This email series containing 10 data leadership frameworks, will equip you with the necessary skills and knowledge to maximise your effectiveness and become the influential and powerful data leader you know you can be.
DIY Coaching Program: Through a series of 9 self-guided exercises, youâll clarify your goals, overcome obstacles, and create a plan for your next career move - all at your own pace.
âĄïžThree more ways I can help you:
Private Coaching for Data Leaders: I work with data professionals looking to grow into influential and unstoppable data leaders to help them navigate and overcome the challenges of being a data leader.
Group coaching for Data Teams: Great data teams can make or break businesses. Through my facilitated 6-week group coaching program, together we get to the heart of what is holding teams back and set a course for data-driven success.
Google Analytics, Tagging and Looker Support: Helping teams to set up or optimising their data eco system, generate actionable insights and gain more in-depth knowledge through training.
What did you think of this email?You can add more feedback after choosing an option |
If you enjoyed this newsletter, why not forward it to a friend.
Did someone forward you this email? You can subscribe to Strategies for Effective Data Leaders here!